GM drop kicks Tiger Woods
As humans, we are supposed to learn from our mistakes, having larger brains than most other mammals. When I see us making the same mistakes over and over again, though, I just have to wonder if our larger brains are working.
Although Tiger Woods is an athlete, he seems to be someone who has at least a few neurons that work. Why wouldn’t someone want to make an alliance with Woods to strengthen their company? How about adding Tiger Woods to a creative team to completely re-do the Buick line? How about using Tiger Woods is an example of someone who does not rest on their laurels, but instead tries to get better every day?
Instead of doing any of the above, GM has decided to cut their contract with Tiger Woods. They are saving money, they say. Give me a break! Fire a couple of executives who continue to make bad decisions again and again… now that would save billions.
From AP:
Turns out, Tiger Woods wouldn’t really rather have a Buick. At least not anymore.
When Woods ended his nine-year relationship with General Motors Corp. on Monday — a mutual decision between a megawatt celebrity who doesn’t need the work and a teetering corporation that needs every penny — it offered yet another snapshot of how badly the American economy has deteriorated.
Woods is the world’s most marketable athlete with an estimated $100 million endorsements a year. If his agreement with one of the world’s most active sports sponsors broke apart, some experts to wonder if any endorsement or sponsorship deal is really ironclad in these tough times. (more… )
